Data Architecture, ETL / ELT, Cloud Data Warehouse

Data Governance, Linage / Validation, Definitions / Cataloging

Data Integration, Customer Data Platform (CDP)

Data, Reporting / Dashboard and Analytic Tools and Systems

Marketing Analytics (Marketing Mix Modelling, Conversion Attribution, Campaign Effectiveness, Funnel Analysis, Budget Optimization)

Digital Analytics (UTM Parameter Tracking, Multi-Touch Attribution, Channel and Platform Analytics)

Customer Analytics (Segmentation, LTV, Lead and Opportunity Creation, Cross-Sell / Up-Sell Analysis)

Data Science Modelling (Propensity to Convert / Attrite, Classification, Regression, Social Network Analysis)

Strategic Analysis (Market Research, Competitive Insights, Financial Analysis)

Measurement (KPIs, OKRs, Goal Setting, Alignment and Tracking)

Process Analysis, Design and Improvement

Operational Effectiveness Optimization